Growth
El Mirador against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Mirador's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked El Mirador locations across 7 US states. New Jersey, New Mexico, and Texas hold 55% of them.
Tracked stores by state
- New Jersey 2
- New Mexico 2
- Texas 2
- Washington 2
- California 1
- Illinois 1
- Virginia 1
Customer overlap
Who shops at El Mirador
Tracked chains El Mirador customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Pepper's Supermarket
100
Alfapan Bakery
80
Centroamericana
72
Megamart Supermarket
54
Yoya's Market
51
Rivera's Tortilla Factory
47
Point Comfort Truck
46
Tipicos Los Reyes
41
Fiesta Supermarket
39
Estancias Restaurant
32
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