Growth
El Jaripeo against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Jaripeo's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 85 | El Jaripeo | -1.7% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked El Jaripeo locations across 7 US states. Utah, Virginia, and Indiana hold 69% of them.
Customer overlap
Who shops at El Jaripeo
Tracked chains El Jaripeo customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Rancho Markets
100
Anaya's Market
47
El Potrero Market
46
Carnicería La Selecta
45
La Manzanita Market
42
Tacos Lopez
38
Lebanon Utilities
36
El Tigre Exxon
36
Panaderia Alicias
36
El Cabrito
35
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