Growth
El Burrito Loco against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Burrito Loco's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 128 | El Burrito Loco | -0.6% |
Share of tracked category spend, indexed
Store footprint
Store map
29 tracked El Burrito Loco locations across 11 US states. Illinois, Michigan, and Virginia hold 66% of them.
Customer overlap
Who shops at El Burrito Loco
Tracked chains El Burrito Loco customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Wesco
100
Gas N Wash
67
Supermercados El Guero
66
Oxford Spirits
57
Orchard Market
55
Bulldog Party Store
51
El Paso Grande
51
Red Ox Drive-Thru
49
KDS Express
48
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