Growth
Down to Earth against its category
The biggest tracked US upscale & natural grocers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Down to Earth's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Trader Joe's
|
+3.9% |
| 2 |
W
Wegmans
|
-2.1% |
| 3 |
W
Whole Foods Market
|
-0.8% |
| 4 |
S
Sprouts Farmers Market
|
+2.0% |
| 5 |
T
The Fresh Market
|
-3.8% |
| 6 |
H
Heinen's
|
-2.6% |
| 7 |
N
Natural Grocers
|
+0.3% |
| 8 |
F
Fresh Thyme Market
|
-11.2% |
| 9 |
H
Harmons
|
-4.0% |
| 10 |
M
Market District
|
-14.9% |
| 75 | D Down to Earth | - |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Down to Earth locations across 9 US states.
Tracked stores by state
- Hawaii 5
- North Carolina 2
- California 1
- Florida 1
- Indiana 1
- Michigan 1
- Texas 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Down to Earth
Tracked chains Down to Earth customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Down to Earth Organic & Natural
100
K
Kaneohe MCAS Commissary
64
Kaneohe MCAS Commissary
64
D
DON DON DONKI
37
DON DON DONKI
37
B
Bottleheads
37
H
Hardware Hawaii
33
More trends