Growth
Don Pepe against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Don Pepe's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Don Pepe locations across 8 US states. Florida, New Jersey, and Alabama hold 55% of them.
Tracked stores by state
- Florida 3
- New Jersey 2
- Alabama 1
- California 1
- Illinois 1
- South Carolina 1
- Texas 1
- Virginia 1
Customer overlap
Who shops at Don Pepe
Tracked chains Don Pepe customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Shumpert's IGA
100
Rucker Feed & Seed
43
Nails of Grace Spa
40
Two Flags
30
Area 41 Pizza
29
King Fuel
26
Mt Fuji Japanese Sushi Steakhouse
24
Padgett's Grocery
24
3 Brothers Pizza
20
Bellini's Ristorante & Bar
19
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