Growth
China Max against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks China Max's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panda Express | +5.9% |
| 2 | China Wok | -2.4% |
| 3 | Din Tai Fung | +12.3% |
| 4 | China King | -1.0% |
| 5 | Great Wall | -5.0% |
| 6 | China Garden | -4.1% |
| 7 | New China | -6.8% |
| 8 | Hong Kong Restaurant | -5.3% |
| 9 | China House | -5.7% |
| 10 | Pei Wei | -11.0% |
| 27 | China Max | - |
Share of tracked category spend, indexed
Store footprint
Store map
36 tracked China Max locations across 17 US states. Florida, New York, and Texas hold 39% of them.
Tracked stores by state
- Florida 6
- New York 4
- Texas 4
- Ohio 3
- Pennsylvania 3
- Wisconsin 3
- Kentucky 2
- North Carolina 2
- Arkansas 1
- California 1
- Georgia 1
- Iowa 1
- Illinois 1
- Michigan 1
- New Jersey 1
- Nevada 1
- West Virginia 1
Customer overlap
Who shops at China Max
Tracked chains China Max customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Monterrey Market
100
Market 32
66
El Rey Food Mart
60
Supermercado La Hacienda
43
Hudson Valley Community College
40
Pick 'n Save
35
Giant Eagle
33
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