Growth
Celebrations against its category
The biggest tracked US gift shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Celebrations's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hallmark
|
+1.3% |
| 2 | W WinStar World Casino and Resort | - |
| 3 |
M
Miniso
|
+17.2% |
| 4 |
T
The Paper Store
|
-5.7% |
| 5 | E Earthbound Trading Co. | -12.7% |
| 6 |
A
Alvin's Island
|
-9.9% |
| 7 |
P
Painted Tree Boutiques
|
-38.1% |
| 8 |
S
Sunsations
|
-15.9% |
| 9 | V Vance Outdoors | -2.3% |
| 10 |
B
Banner's Hallmark Shop
|
-42.7% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Celebrations locations across 9 US states.
Tracked stores by state
- Indiana 2
- Alabama 1
- Connecticut 1
- Florida 1
- Massachusetts 1
- South Carolina 1
- Virginia 1
- Washington 1
- West Virginia 1
Customer overlap
Who shops at Celebrations
Tracked chains Celebrations customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
Adams Hometown Market
100
Adams Hometown Market
100
A
Anchor and Compass
73
S
Shore Discount Liquors
55
D
Deep River
51
S
Simon's Marketplace
42
R
River Valley Provisions
34
C
Cooked Marketplace
33
F
Foodworks
31
R
Red House
31
B
Brickside Pizza
30
More trends