Growth
Magnolia Soap and Bath Co against its category
The biggest tracked US personal care chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Magnolia Soap and Bath Co's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Buff City Soap
|
-5.5% |
| 2 |
L
Lush
|
+14.2% |
| 3 | M Magnolia Soap and Bath Co | - |
| 4 |
N
Naples Soap Company
|
+13.0% |
| 5 |
S
smallflower.com
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Magnolia Soap and Bath Co locations across 9 US states.
Customer overlap
Who shops at Magnolia Soap and Bath Co
Tracked chains Magnolia Soap and Bath Co customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Wrapsody of Trussville
100
M
Maple Avenue Coffee House
92
L
Los Reyes Grill 2
79
W
Warehouse Discount Groceries
63
V
Van's Sporting Goods
62
F
Ferus Artisan Ales
51
S
S & S Foods
49
J
Jack's Western & Outdoor Wear
47
C
Cullman Regional Medical Center
45
L
La Cazuela
45
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