Growth
Bonchon Chicken against its category
The biggest tracked US Japanese & Korean chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bonchon Chicken's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | KPOT Korean BBQ & Hot Pot | +13.8% |
| 2 | Benihana | -0.8% |
| 3 | Sarku Japan | -7.3% |
| 4 | Sakura | +0.1% |
| 5 | Kobe Japanese Steakhouse | -5.3% |
| 6 | Kura Revolving Sushi Bar | - |
| 7 | Bonchon Chicken | -6.6% |
| 8 | Sakura Japanese Steakhouse | -7.0% |
| 9 | Yamato Japanese Steakhouse | +6.7% |
| 10 | Teriyaki Madness | +14.3% |
Share of tracked category spend, indexed
Store footprint
Store map
134 tracked Bonchon Chicken locations across 25 US states and DC. California, Virginia, and Maryland hold 40% of them.
Tracked stores by state
- California 25
- Virginia 17
- Maryland 11
- New Jersey 8
- Illinois 7
- New York 7
- Texas 7
- Massachusetts 6
- Colorado 5
- Florida 5
- Minnesota 4
- North Carolina 4
- Pennsylvania 4
- Connecticut 3
- Tennessee 3
- Utah 3
- Arkansas 2
- Arizona 2
- Georgia 2
- Michigan 2
- Ohio 2
- Alabama 1
- District of Columbia 1
- Delaware 1
- New Hampshire 1
- Oregon 1
Customer overlap
Who shops at Bonchon Chicken
Tracked chains Bonchon Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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