Growth
Bonchon Chicken against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bonchon Chicken's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-6.2% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 9 |
T
The Cheesecake Factory
|
+0.3% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.5% |
| 150 |
B
Bonchon Chicken
|
-4.0% |
Share of tracked category spend, indexed
Store footprint
Store map
75 tracked Bonchon Chicken locations across 21 US states and DC.
Tracked stores by state
- Virginia 17
- Maryland 9
- Illinois 6
- California 4
- Colorado 4
- Florida 4
- North Carolina 4
- New Jersey 3
- Pennsylvania 3
- Tennessee 3
- Texas 3
- Utah 3
- Arizona 2
- Georgia 2
- Alabama 1
- Connecticut 1
- District of Columbia 1
- Delaware 1
- Michigan 1
- Minnesota 1
- New York 1
- Ohio 1
Customer overlap
Who shops at Bonchon Chicken
Tracked chains Bonchon Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends