Growth
Benihana against its category
The biggest tracked US Japanese & Korean chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Benihana's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | KPOT Korean BBQ & Hot Pot | +13.8% |
| 2 | Benihana | -0.8% |
| 3 | Sarku Japan | -7.3% |
| 4 | Sakura | +0.1% |
| 5 | Kobe Japanese Steakhouse | -5.3% |
| 6 | Kura Revolving Sushi Bar | - |
| 7 | Bonchon Chicken | -6.6% |
| 8 | Sakura Japanese Steakhouse | -7.0% |
| 9 | Yamato Japanese Steakhouse | +6.7% |
| 10 | Teriyaki Madness | +14.3% |
Share of tracked category spend, indexed
Store footprint
Store map
77 tracked Benihana locations across 22 US states. California, Florida, and Texas hold 51% of them.
Customer overlap
Who shops at Benihana
Tracked chains Benihana customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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