Growth
Benefit Cosmetics BrowBar against its category
The biggest tracked US makeup & cosmetics by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Benefit Cosmetics BrowBar's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
SEPHORA
|
+0.3% |
| 2 |
M
MAC Cosmetics
|
-10.0% |
| 3 | T The Cosmetics Company Store | -10.8% |
| 4 |
M
Merle Norman Cosmetic Studio
|
+5.0% |
| 5 |
N
Nail Tek
|
-0.0% |
| 6 | L Lebanon-Monticello Merle Norman Cosmetics and Facial Spa | +16.1% |
| 7 |
C
Cos Bar
|
-5.4% |
| 8 |
M
Merle Norman
|
-41.0% |
| 9 |
A
Avon
|
- |
| 10 | M Merle Norman Cosmetics | -13.8% |
| 12 |
B
Benefit Cosmetics BrowBar
|
-32.2% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Benefit Cosmetics BrowBar locations across 7 US states.
Customer overlap
Who shops at Benefit Cosmetics BrowBar
Tracked chains Benefit Cosmetics BrowBar customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Woodlands Market
100
G
Good Earth Natural Foods
81
E
Equator Coffees
36
M
Mollie Stone's
36
Mollie Stone's
36
F
Fuel 24/7
30
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