Trends · data through September 2026

Mexican Fast Food & Fast Casual in Boston-Cambridge-Newton, MA-NH

Iceflower tracks 130 stores from 11 Mexican fast food & fast casual chains in Boston-Cambridge-Newton, MA-NH. Santa Fe Burrito Grill grew fastest over the last year, ahead of Anna's Taqueria and Chipotle Mexican Grill.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
11
Tracked stores
130
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Mexican fast food & fast casual chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Santa Fe Burrito Grill and Anna's Taqueria sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Santa Fe Burrito Grill - +17.3%
2 A Anna's Taqueria - +12.5%
3 C Chipotle Mexican Grill logo Chipotle Mexican Grill - +0.4%
4 T Taco Bell logo Taco Bell - -4.3%
5 E El Jefe's Taqueria logo El Jefe's Taqueria - -5.4%
6 M Moe's Southwest Grill logo Moe's Southwest Grill - -18.6%
  • Chipotle Mexican Grill
  • Taco Bell
  • El Jefe's Taqueria
  • Anna's Taqueria
  • Qdoba
  • Santa Fe Burrito Grill
  • Moe's Southwest Grill
  • Other tracked chains

Store footprint

Store map

130 tracked store locations in Boston-Cambridge-Newton, MA-NH. The 7 largest tracked chains are highlighted.

  • Chipotle Mexican Grill (60)
  • Taco Bell (31)
  • El Jefe's Taqueria (3)
  • Anna's Taqueria (7)
  • Qdoba (12)
  • Santa Fe Burrito Grill (5)
  • Moe's Southwest Grill (6)
  • Other tracked chains

Top tracked chains by store count

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