Trends · data through September 2026

Bakeries, Donuts & Desserts in Birmingham

Iceflower tracks 179 stores from 64 bakeries, donuts & desserts in Birmingham. Cake Box grew fastest over the last year, ahead of Krispy Kreme and Greggs.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
64
Tracked stores
179
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bakeries, donuts & desserts

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Cake Box and Krispy Kreme sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Cake Box logo Cake Box - +6.6%
2 K Krispy Kreme logo Krispy Kreme - -4.3%
3 G Greggs logo Greggs - -9.3%
4 L Little Dessert Shop logo Little Dessert Shop - -17.8%
  • Greggs
  • Soho Sweet Centre
  • Cake Box
  • Nafees Bakers & Sweets
  • GAIL's
  • Haute Dolci
  • Uncle Cake
  • Other tracked chains

Store footprint

Store map

179 tracked store locations in Birmingham. The 7 largest tracked chains are highlighted.

  • Greggs (88)
  • Soho Sweet Centre (1)
  • Cake Box (14)
  • Nafees Bakers & Sweets (3)
  • GAIL's (1)
  • Haute Dolci (2)
  • Uncle Cake (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 G Greggs logo Greggs 88
  • 2 C Cake Box logo Cake Box 14
  • 3 L Little Dessert Shop logo Little Dessert Shop 5
  • 4 K Krispy Kreme logo Krispy Kreme 4
  • 5 N Nafees Bakers & Sweets 3
  • 6 A Ambala Foods 2
  • 7 C Cake Shop logo Cake Shop 2
  • 8 H Heavenly Desserts logo Heavenly Desserts 2
  • 9 P Poundbakery logo Poundbakery 2
  • 10 H Haute Dolci logo Haute Dolci 2
  • 11 B Bismillah Bakery 2
  • 12 T The Bakehouse 1
  • 13 M Millie's Cookies logo Millie's Cookies 1
  • 14 S Snack Pals 1
  • 15 I Iyce Desserts 1
  • 16 B Birds Bakery logo Birds Bakery 1
  • 17 P Peony Bakes 1
  • 18 T Tariq Sweet Centre 1
  • 19 D Donya Bakery 1
  • 20 B Bubble Waffles 1
  • 21 E Elements Desserts 1
  • 22 T The Cake Miller 1
  • 23 B Bubble Rolls 1
  • 24 M Masovia Craft Bakery 1
  • 25 R Rose Bakery 1
  • 26 S Sugar & Crumbs Bakehouse Catshill 1
  • 27 M Medicine Bakery 1
  • 28 S SugarLush Desserts 1
  • 29 L Lazzat Bakery 1
  • 30 L La Belle Patisserie 1
  • 31 B Bournville Bread Basket 1
  • 32 B Baguette Du Maison 1
  • 33 T The Bakers Oven 1
  • 34 P Petits Fours Patisserie 1
  • 35 T The Bread Collection 1
  • 36 A Allied Bakeries 1
  • 37 W Wah Kee Bakery 1
  • 38 S Soho Sweet Centre 1
  • 39 G GAIL's logo GAIL's 1
  • 40 U Uncle Cake 1
  • 41 W Wedges Bakery 1
  • 42 L La Brioche 1
  • 43 M Medicine logo Medicine 1
  • 44 Y Yaadgaar 1
  • 45 T The Early Bird Bakery 1
  • 46 B Batch'd logo Batch'd 1
  • 47 C Chak 69 sweets and desserts 1
  • 48 T The Cornish Bakery logo The Cornish Bakery 1
  • 49 B Bruno's Bakery 1
  • 50 D Damascena Souk logo Damascena Souk 1

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