Trends · data through September 2026

Bakeries, Donuts & Desserts in Wolverhampton and Walsall

Iceflower tracks 60 stores from 20 bakeries, donuts & desserts in Wolverhampton and Walsall. Cake Box grew fastest over the last year, ahead of Greggs and Poundbakery.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
20
Tracked stores
60
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bakeries, donuts & desserts

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Cake Box and Greggs sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Cake Box logo Cake Box - +5.7%
2 G Greggs logo Greggs - -1.6%
3 P Poundbakery logo Poundbakery - -26.9%
  • Greggs
  • Cake Box
  • Little Dessert Shop
  • Heavenly Desserts
  • Nafees Bakers & Sweets
  • Hindleys Bakery
  • Birds Bakery
  • Other tracked chains

Store footprint

Store map

60 tracked store locations in Wolverhampton and Walsall. The 7 largest tracked chains are highlighted.

  • Greggs (33)
  • Cake Box (4)
  • Little Dessert Shop (2)
  • Heavenly Desserts (2)
  • Nafees Bakers & Sweets (1)
  • Hindleys Bakery (1)
  • Birds Bakery (1)
  • Other tracked chains

Top tracked chains by store count

More trends

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