Trends · data through September 2026

Chicken & Wings Fast Food in Birmingham

Iceflower tracks 126 stores from 25 chicken & wings fast food chains in Birmingham. Rio's Piri Piri grew fastest over the last year, ahead of KFC and UK Fried Chicken.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
25
Tracked stores
126
Consumer panel
130M+

Growth ranking

Fastest-growing tracked chicken & wings fast food chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Rio's Piri Piri and KFC sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 R Rio's Piri Piri logo Rio's Piri Piri ▲1 +9.4%
2 K KFC logo KFC - +2.8%
3 U UK Fried Chicken ▲1 -2.3%
4 N Nando's logo Nando's ▼2 -94.5%
  • KFC
  • Pepe's
  • Dixy Chicken
  • Slim Chickens
  • Wingstop
  • Popeyes Louisiana Chicken
  • UK Fried Chicken
  • Other tracked chains

Store footprint

Store map

126 tracked store locations in Birmingham. The 7 largest tracked chains are highlighted.

  • KFC (26)
  • Pepe's (20)
  • Dixy Chicken (24)
  • Slim Chickens (3)
  • Wingstop (2)
  • Popeyes Louisiana Chicken (2)
  • UK Fried Chicken (5)
  • Other tracked chains

Top tracked chains by store count

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