Trends · data through September 2026

Chinese in Wilmington, NC

Iceflower tracks 30 stores from 25 Chinese chains in Wilmington, NC.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
25
Tracked stores
30
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Chinese chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. China King and Jade Garden sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 China King - -3.1%
2 Jade Garden - -9.2%
  • Jade Garden
  • Panda Express
  • Six Happiness
  • Wok N Roll
  • New China
  • China King
  • Yummy House
  • Other tracked chains

Store footprint

Store map

30 tracked store locations in Wilmington, NC. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 10 of the 30 stores (33%); 22 of the 25 tracked chains have a single store here. 2% of the tracked food & drink stores here are Chinese, against 3% across North Carolina.

  • Jade Garden (3)
  • Panda Express (1)
  • Six Happiness (1)
  • Wok N Roll (2)
  • New China (1)
  • China King (3)
  • Yummy House (1)
  • Other tracked chains

Top tracked chains by store count

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