Growth
Chopstix against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Chopstix's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panda Express | +5.9% |
| 2 | China Wok | -2.4% |
| 3 | Din Tai Fung | +12.3% |
| 4 | China King | -1.0% |
| 5 | Great Wall | -5.0% |
| 6 | China Garden | -4.1% |
| 7 | New China | -6.8% |
| 8 | Hong Kong Restaurant | -5.3% |
| 9 | China House | -5.7% |
| 10 | Pei Wei | -11.0% |
| 26 | Chopstix | -5.3% |
Share of tracked category spend, indexed
Store footprint
Store map
57 tracked Chopstix locations across 23 US states. Florida, North Carolina, and Texas hold 37% of them.
Tracked stores by state
- Florida 7
- North Carolina 7
- Texas 7
- California 4
- Maryland 4
- Nevada 3
- Arizona 2
- Colorado 2
- Illinois 2
- Missouri 2
- New Mexico 2
- New York 2
- Pennsylvania 2
- Virginia 2
- Alabama 1
- Connecticut 1
- Kansas 1
- Ohio 1
- Oregon 1
- South Carolina 1
- Tennessee 1
- Wisconsin 1
- Wyoming 1
Customer overlap
Who shops at Chopstix
Tracked chains Chopstix customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Kleins Supermarkets
100
El Parral
61
Country Fair
53
KAMS
48
Forest Hill Wine and Liquor
47
Joe's Brewery
41
Ord Community Commissary
37
Jarrettsville Veterinary Center
27
Saubel's Markets
27
H-E-B Gas Station
24
More trends