Growth
The Vault against its category
The biggest tracked UK smoke shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Vault's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
V
VPZ
|
- |
| 2 | E Evapo | -9.1% |
| 3 | T Totally Wicked | -10.7% |
| 4 | T Tidal Vape | -2.3% |
| 5 | E e-Vapes | - |
| 6 | T The E-Cig Store | -7.2% |
| 7 | V Vapourz | -3.7% |
| 8 | E Ecigwizard | +2.8% |
| 9 | T The Ace of Vapez | +0.5% |
| 10 | V Vapertrails | +8.1% |
| 13 | T The Vault | - |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked The Vault locations across 7 of the UK's 12 regions and nations.
Tracked stores by region
- North West 4
- London 2
- Scotland 2
- East Midlands 1
- South West 1
- West Midlands 1
- Yorkshire and The Humber 1
- Other 1
Customer overlap
Who shops at The Vault
Tracked chains The Vault customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends