Chain · United Kingdom · data through July 2026

O O'Neill's

Iceflower tracks 47 O'Neill's stores across 12 of the UK's 12 regions and nations. It ranks #5 of 9,629 tracked UK pubs chains by card spend. Its share of tracked category spend moved +6.3% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
47
Regions
12
Category
Pub
Category rank
#5

Growth

O'Neill's against its category

The biggest tracked UK pubs chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks O'Neill's's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 S Sovereigns -
2 T The Red Lion +2.7%
3 B Brewers Fayre logo Brewers Fayre -22.3%
4 E Epworth House -
5 O O'Neill's +6.3%
6 W Wetherspoon logo Wetherspoon -0.5%
7 T The Royal Oak +10.1%
8 Y YO! Waltham Abbey Tesco Kiosk -8.4%
9 T The Crown -4.5%
10 T The Ship Inn -2.3%

Share of tracked category spend, indexed

100 102.3 2024 Q1 2025 Q4

Store footprint

Store map

47 tracked O'Neill's locations across 12 of the UK's 12 regions and nations.

Tracked stores by region

  • London 13
  • South East 8
  • West Midlands 6
  • Scotland 4
  • East Midlands 3
  • North West 3
  • East of England 2
  • South West 2
  • Wales 2
  • Yorkshire and The Humber 2
  • North East 1
  • Northern Ireland 1

Customer overlap

Who shops at O'Neill's

Tracked chains O'Neill's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

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