Growth
The Mill against its category
The biggest tracked UK cafes & bakery-cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Mill's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pret A Manger
|
+4.1% |
| 2 | T Tesco Café | -12.2% |
| 3 |
M
Morrisons Cafe
|
+19.9% |
| 4 |
T
Tesco Cafe
|
-24.1% |
| 5 | C Costa Ryde Tesco | -34.9% |
| 6 |
C
Chaiiwala
|
- |
| 7 | T The Crown | -2.2% |
| 8 |
F
Fortnum & Mason
|
-1.7% |
| 9 |
A
Asda Cafe
|
-6.5% |
| 10 |
S
Sainsbury's Cafe
|
+3.5% |
| 19 | T The Mill | -10.1% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked The Mill locations across 11 of the UK's 12 regions and nations.
Tracked stores by region
- North West 3
- South East 3
- Wales 3
- Yorkshire and The Humber 3
- East Midlands 2
- East of England 2
- North East 1
- Northern Ireland 1
- Scotland 1
- South West 1
- West Midlands 1
Customer overlap
Who shops at The Mill
Tracked chains The Mill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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