Growth
SuperValu against its category
The biggest tracked UK supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks SuperValu's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Tesco
|
-9.1% |
| 2 |
A
Asda
|
+4.9% |
| 3 |
S
Sainsbury's
|
+9.4% |
| 4 |
M
Morrisons
|
- |
| 5 |
C
Co-op Food
|
+6.8% |
| 6 |
S
Scotmid
|
+5.2% |
| 7 |
C
Central Co-op Food
|
+5.3% |
| 8 |
T
The Food Warehouse
|
+10.6% |
| 9 |
Y
Your Coop Food
|
+3.8% |
| 10 |
E
East of England Co-op
|
+2.3% |
| 12 |
S
SuperValu
|
+7.7% |
Share of tracked category spend, indexed
Store footprint
Store map
36 tracked SuperValu locations across 1 of the UK's 12 regions and nations.
Tracked stores by region
- Northern Ireland 36
Customer overlap
Who shops at SuperValu
Tracked chains SuperValu customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Lynas Foodservice
63
Lynas Foodservice
63
M
Milltown Service Station
59
T
Tesco Superstore
58
M
Mcbride Retail
44
C
Classic Service Station
42
C
Carnbrooke
42
Carnbrooke
42
M
Milestone Rathfriland
41
More trends