Growth
Sbarro against its category
The biggest tracked UK pizza chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sbarro's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pizza Hut
|
-30.7% |
| 2 |
D
Domino's Pizza
|
+18.0% |
| 3 |
T
Tops Pizza
|
- |
| 4 |
P
Pizza GoGo
|
- |
| 5 | F Farmhouse Pizza | - |
| 6 |
P
Papa John's Pizza
|
- |
| 7 |
C
Caprinos Pizza
|
-30.0% |
| 8 |
S
Sbarro
|
- |
| 9 |
F
Fireaway Pizza
|
-40.5% |
| 10 |
P
Pizza Inn
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Sbarro locations across 6 of the UK's 12 regions and nations.
Tracked stores by region
- North West 6
- South East 3
- West Midlands 2
- Yorkshire and The Humber 2
- London 1
- Scotland 1
Customer overlap
Who shops at Sbarro
Tracked chains Sbarro customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Tesco Fuel
100
Tesco Fuel
100
A
Asda Express Fuel
19
B
Boundary Outlet
13
C
Costco Gas
7
Costco Gas
7
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