Growth
Welcome Break against its category
The biggest tracked UK truck stops & travel centers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Welcome Break's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | M Motor Fuel Group | -1.5% |
| 2 |
W
Welcome Break
|
-5.4% |
| 3 |
M
Moto
|
- |
| 4 | W Welcome Break Charnock Richard Services | -10.8% |
| 5 | R Route 66 | +18.0% |
| 6 |
R
Roadchef
|
-10.8% |
| 7 | S Swift | - |
| 8 | G Golden Gate | -16.0% |
| 9 | W Wheels | +1.4% |
| 10 | B Brew | -32.7% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Welcome Break locations across 7 of the UK's 12 regions and nations.
Tracked stores by region
- East Midlands 3
- South East 3
- West Midlands 3
- Yorkshire and The Humber 2
- North West 1
- Scotland 1
- South West 1
Customer overlap
Who shops at Welcome Break
Tracked chains Welcome Break customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
M6 Toll Plaza
100
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