Growth
Farmhouse Pizza against its category
The biggest tracked UK pizza chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Farmhouse Pizza's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pizza Hut
|
-30.7% |
| 2 |
D
Domino's Pizza
|
+18.0% |
| 3 |
T
Tops Pizza
|
- |
| 4 |
P
Pizza GoGo
|
- |
| 5 | F Farmhouse Pizza | - |
| 6 |
P
Papa John's Pizza
|
- |
| 7 |
C
Caprinos Pizza
|
-30.0% |
| 8 |
S
Sbarro
|
- |
| 9 |
F
Fireaway Pizza
|
-40.5% |
| 10 |
P
Pizza Inn
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
25 tracked Farmhouse Pizza locations across 4 of the UK's 12 regions and nations.
Tracked stores by region
- London 9
- South East 9
- East of England 6
- West Midlands 1
Customer overlap
Who shops at Farmhouse Pizza
Tracked chains Farmhouse Pizza customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
V
VB & Sons
100
R
RNB Motorcycles
88
K
Kingsbury Fruit and Veg
74
G
Gujarat Express
67
K
Kingsbury
51
S
Sunrise Cash and Carry
46
P
Patel's Food and Chaat
43
D
Dosa Express
42
F
Fruity Fresh
37
H
Българско училище ''Св. Климент Охридски'' - Harrow
17
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