Trends · data through July 2026

Bakeries in Southampton

Iceflower tracks 44 stores from 18 bakeries chains in Southampton.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
18
Tracked stores
44
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bakeries chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Cake Box and Greggs sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Cake Box logo Cake Box - +19.2%
2 G Greggs logo Greggs - +1.4%
  • Greggs
  • The Blackfield Baker
  • Cake Box
  • Matt's Bakery
  • Reeve the Baker
  • E Bakehouse
  • The Oven Door
  • Other tracked chains

Store footprint

Store map

44 tracked store locations in Southampton. The 7 largest tracked chains are highlighted.

  • Greggs (22)
  • The Blackfield Baker (1)
  • Cake Box (3)
  • Matt's Bakery (2)
  • Reeve the Baker (2)
  • E Bakehouse (1)
  • The Oven Door (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 G Greggs logo Greggs 22
  • 2 C Cake Box logo Cake Box 3
  • 3 M Matt's Bakery 2
  • 4 R Reeve the Baker 2
  • 5 P Plested Pies 2
  • 6 T The Coastal Bakery 1
  • 7 B Biglands Bakery 1
  • 8 M Mines a Pasty 1
  • 9 W Warrens Bakery 1
  • 10 T The Oven Door Bakery 1
  • 11 S Stainers Bakery 1
  • 12 T The Fabulous Baker 1
  • 13 C Cornish Bakery 1
  • 14 A Auntie Anne's logo Auntie Anne's 1
  • 15 T Tilley's Bakery 1
  • 16 T The Oven Door 1
  • 17 E E Bakehouse 1
  • 18 T The Blackfield Baker 1

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