Growth
Reeve the Baker against its category
The biggest tracked UK bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Reeve the Baker's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Greggs
|
-1.3% |
| 2 |
G
GAIL's
|
-3.6% |
| 3 |
C
Cake Box
|
+17.4% |
| 4 |
K
Krispy Kreme
|
-17.0% |
| 5 | M MOR Bakery & Kitchen | -8.2% |
| 6 |
K
Kaspa's
|
-1.8% |
| 7 |
B
Bayne's
|
-1.3% |
| 8 |
C
Cooplands
|
- |
| 9 |
H
Heavenly Desserts
|
-4.6% |
| 10 |
S
Simmons Bakers
|
-10.9% |
| 65 | R Reeve the Baker | -6.7% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Reeve the Baker locations across 2 of the UK's 12 regions and nations.
Tracked stores by region
- South West 8
- South East 3
Customer overlap
Who shops at Reeve the Baker
Tracked chains Reeve the Baker customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
Amesbury Filling Station
100
W
Waitrose Cookery School Salisbury
39
T
Tidal Vape
37
Tidal Vape
37
B
Bradbeers
29
H
Haskins Garden Centre
18
Haskins Garden Centre
18
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