Trends · data through July 2026

Grocery & Convenience trends in Norwich

Iceflower tracks 271 stores from 123 grocery & convenience chains in Norwich. M&S Simply Food grew fastest over the last year, ahead of Morrisons and Roys.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
123
Tracked stores
271
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. M&S Simply Food and Morrisons sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M M&S Simply Food logo M&S Simply Food - +16.4%
2 M Morrisons logo Morrisons - +14.9%
3 R Roys logo Roys - +10.5%
4 W Waitrose & Partners logo Waitrose & Partners - +5.7%
5 A ALDI logo ALDI - +4.7%
6 C Co-op Food logo Co-op Food - +0.6%
7 O One Stop logo One Stop - -1.0%
8 T Tesco logo Tesco - -2.0%
9 S Sainsbury's logo Sainsbury's - -4.3%
10 A Asda logo Asda - -4.6%
11 L Lidl logo Lidl - -6.5%
12 E East of England Co-op logo East of England Co-op - -8.1%
13 I Iceland logo Iceland - -8.7%
14 C Central Co-op Food logo Central Co-op Food - -10.3%
15 L Londis logo Londis - -23.2%

Store footprint

Store map

271 tracked store locations in Norwich, colored by category.

Top tracked chains by store count

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