Trends · data through September 2026

Supermarkets in Norwich

Iceflower tracks 98 stores from 16 supermarkets in Norwich. Sainsbury's grew fastest over the last year, ahead of East of England Co-op and Asda.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
16
Tracked stores
98
Consumer panel
130M+

Growth ranking

Fastest-growing tracked supermarkets

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Sainsbury's and East of England Co-op sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Sainsbury's logo Sainsbury's - +20.0%
2 E East of England Co-op logo East of England Co-op - +12.4%
3 A Asda logo Asda - +11.0%
4 C Co-op Food logo Co-op Food - +5.2%
5 C Central Co-op Food logo Central Co-op Food - -5.0%
6 T Tesco logo Tesco - -9.1%
  • Tesco
  • Sainsbury's
  • Asda
  • Morrisons
  • Co-op Food
  • East of England Co-op
  • Central Co-op Food
  • Other tracked chains

Store footprint

Store map

98 tracked store locations in Norwich. The 7 largest tracked chains are highlighted.

  • Tesco (22)
  • Sainsbury's (5)
  • Asda (4)
  • Morrisons (10)
  • Co-op Food (19)
  • East of England Co-op (24)
  • Central Co-op Food (5)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.