Trends · data through September 2026

Auto Rental Services in Massachusetts

Iceflower tracks 116 stores from 18 auto rental service chains in Massachusetts. Budget Car Rental grew fastest over the last year, ahead of National Car Rental and Avis Car Rental.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
18
Tracked stores
116
Consumer panel
130M+

Growth ranking

Fastest-growing tracked auto rental service chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Budget Car Rental and National Car Rental sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Budget Car Rental logo Budget Car Rental ▲1 +14.4%
2 N National Car Rental logo National Car Rental ▲2 +5.8%
3 A Avis Car Rental logo Avis Car Rental - -9.2%
4 T Thrifty Car Rental logo Thrifty Car Rental - -36.4%
5 H Hertz logo Hertz ▼1 -39.3%
6 Z Zipcar logo Zipcar ▼2 -75.9%
  • Enterprise Rent-A-Car
  • Budget Car Rental
  • Alamo Rent A Car
  • National Car Rental
  • Zipcar
  • Hertz
  • Avis Car Rental
  • Other tracked chains

Store footprint

Store map

116 tracked store locations in Massachusetts. The 7 largest tracked chains are highlighted.

  • Enterprise Rent-A-Car (59)
  • Budget Car Rental (5)
  • Alamo Rent A Car (1)
  • National Car Rental (3)
  • Zipcar (18)
  • Hertz (7)
  • Avis Car Rental (9)
  • Other tracked chains

Top tracked chains by store count

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