Growth
Upper Crust against its category
The biggest tracked UK sandwich shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Upper Crust's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Subway
|
-7.2% |
| 2 |
P
Pret A Manger
|
- |
| 3 | L Loaf | +10.5% |
| 4 | U Upper Crust | -19.5% |
| 5 | G Good News | -13.0% |
| 6 | E Elliott's Upper Crust Catering Services | -4.1% |
| 7 | F Fatso's | - |
| 8 | W Whitley Bait | +13.7% |
| 9 | B Birley Sandwiches | -20.3% |
| 10 | O Ormesby Deli | -51.6% |
Share of tracked category spend, indexed
Store footprint
Store map
42 tracked Upper Crust locations across 11 of the UK's 12 regions and nations.
Tracked stores by region
- London 11
- North West 9
- South West 4
- West Midlands 4
- Yorkshire and The Humber 4
- South East 3
- East of England 2
- Scotland 2
- East Midlands 1
- North East 1
- Wales 1
Customer overlap
Who shops at Upper Crust
Tracked chains Upper Crust customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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