Growth
Yummy Yummy against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Yummy Yummy's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panda Express | +5.9% |
| 2 | China Wok | -2.4% |
| 3 | Din Tai Fung | +12.3% |
| 4 | China King | -1.0% |
| 5 | Great Wall | -5.0% |
| 6 | China Garden | -4.1% |
| 7 | New China | -6.8% |
| 8 | Hong Kong Restaurant | -5.3% |
| 9 | China House | -5.7% |
| 10 | Pei Wei | -11.0% |
| 55 | Yummy Yummy | -2.9% |
Share of tracked category spend, indexed
Store footprint
Store map
47 tracked Yummy Yummy locations across 19 US states. New York, New Jersey, and Pennsylvania hold 38% of them.
Tracked stores by state
- New York 7
- New Jersey 6
- Pennsylvania 5
- Arizona 3
- California 3
- Illinois 3
- South Carolina 3
- Texas 3
- Connecticut 2
- Florida 2
- Maryland 2
- Louisiana 1
- Massachusetts 1
- Ohio 1
- Oklahoma 1
- Oregon 1
- Tennessee 1
- Virginia 1
- Vermont 1
Customer overlap
Who shops at Yummy Yummy
Tracked chains Yummy Yummy customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Hoosic Valley Shop & Save
100
Mechanicville Country Living Center
63
Del's Wine & Spirits
60
The End Zone Sports Pub & Restaurant
57
Lucky's Wines and Spirits
51
G. A. Bove Fuels
34
Pine Liquors
33
Runnemede Discount Liquor
32
Schag A Val
32
Fry's
32
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