Growth
Wing Zone against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wing Zone's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chick-fil-A | +4.8% |
| 2 | Raising Cane's Chicken Fingers | -4.8% |
| 3 | Popeyes Louisiana Kitchen | -4.5% |
| 4 | KFC | -10.7% |
| 5 | Zaxby's | +1.1% |
| 6 | Wingstop | -6.4% |
| 7 | Bojangles' | +0.6% |
| 8 | Dave's Hot Chicken | +15.5% |
| 9 | Church's Chicken | +3.8% |
| 10 | Slim Chickens | -3.3% |
| 160 | Wing Zone | -41.5% |
Share of tracked category spend, indexed
Store footprint
Store map
27 tracked Wing Zone locations across 15 US states. Kentucky, North Carolina, and Virginia hold 33% of them.
Tracked stores by state
- Kentucky 3
- North Carolina 3
- Virginia 3
- California 2
- Michigan 2
- Nevada 2
- Ohio 2
- South Carolina 2
- Wisconsin 2
- Alabama 1
- Florida 1
- Georgia 1
- Louisiana 1
- Maryland 1
- Texas 1
Customer overlap
Who shops at Wing Zone
Tracked chains Wing Zone customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Our Place Liquors
100
Camp Johnson
96
Camp Geiger
94
Jackie's Liquors
56
MCX
53
Food Star
52
Camp LeJeune
36
Good Foods Co-op
36
Supermercado Aguascalientes
36
Indi's Fast Food
33
More trends