Growth
Uncle Bill's Pancake House against its category
The biggest tracked US breakfast & brunch cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Uncle Bill's Pancake House's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | First Watch | +3.1% |
| 2 | The Original Pancake House | +7.0% |
| 3 | Another Broken Egg Cafe | -6.8% |
| 4 | Eggs Up Grill | +13.4% |
| 5 | Biscuitville | -7.5% |
| 6 | Snooze, an A.M. Eatery | -2.8% |
| 7 | The Toasted Yolk Cafe | +3.2% |
| 8 | Keke's Breakfast Cafe | - |
| 9 | Milk & Honey Southern Inspired Kitchen | - |
| 10 | Milk & Honey | +1.0% |
| 59 | Uncle Bill's Pancake House | +4.7% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Uncle Bill's Pancake House locations across 3 US states. New Jersey holds 70% of them.
Tracked stores by state
- New Jersey 7
- Missouri 2
- California 1
Customer overlap
Who shops at Uncle Bill's Pancake House
Tracked chains Uncle Bill's Pancake House customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Congress Hall
100
5 West Pub
98
Avalon Supermarket
95
Gorman's Wines & Spirits
94
ACME Markets
92
Red Brick Ale House
91
Freds Avalon Liquor Store
87
Yozu
82
Taco Caballito Tequileria
81
The Reeds at Shelter Haven
81
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