Growth
Ultimate Fitness against its category
The biggest tracked US gym chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ultimate Fitness's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | YMCA | -9.6% |
| 2 | Crunch Fitness | - |
| 3 | Quantico Gym | +12.1% |
| 4 | Planet Fitness | -35.8% |
| 5 | Equinox | -4.0% |
| 6 | Life Time | - |
| 7 | EōS Fitness | - |
| 8 | Gold's Gym | -21.9% |
| 9 | UFC GYM | -4.4% |
| 10 | Anytime Fitness | -1.6% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Ultimate Fitness locations across 9 US states. California, Alabama, and Arkansas hold 45% of them.
Tracked stores by state
- California 3
- Alabama 1
- Arkansas 1
- Florida 1
- Iowa 1
- Indiana 1
- Missouri 1
- New Mexico 1
- Tennessee 1
Customer overlap
Who shops at Ultimate Fitness
Tracked chains Ultimate Fitness customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Pepper's Supermarket
100
Yoya's Market
55
Ashur Liquor
32
Imperial Beach Groce
19
La Posta Market
11
Palm Avenue Station
9
Wing Legends and Boba Blends
8
Tacos El Trompo
7
Manolo Farmers Market
5
Apple Tree Market
3
More trends