Growth
The Islander against its category
The biggest tracked US hotels & rentals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Islander's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Hampton Inn & Suites | -2.2% |
| 2 | Choice Hotels | -5.1% |
| 3 | Courtyard by Marriott | -2.0% |
| 4 | Marriott | -2.9% |
| 5 | Hilton | +0.9% |
| 6 | Fairfield Inn & Suites | +1.6% |
| 7 | Potawatomi Hotel | +6.3% |
| 8 | Residence Inn | +3.0% |
| 9 | Hilton Garden Inn | -2.0% |
| 10 | SpringHill Suites | +0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked The Islander locations across 7 US states. Florida, Washington, and Georgia hold 67% of them.
Tracked stores by state
- Florida 3
- Washington 3
- Georgia 2
- California 1
- New Hampshire 1
- New Jersey 1
- Rhode Island 1
Customer overlap
Who shops at The Islander
Tracked chains The Islander customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Haxton's Kent Liquors
100
Dave's Marketplace
61
Red Leaf Organic Coffee
31
Boney's Bayside Market
28
Bob's Sporting Goods
27
Triangle Bowl
27
Washington Way Market
24
Cascade Select Market
24
Salk's Ace Hardware & Marine
23
Kaffeine Cafe Espresso
23
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