Growth
Taqueria La Tapatia against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taqueria La Tapatia's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
|
-14.7% |
| 2 |
P
|
+7.2% |
| 3 |
F
|
+4.5% |
| 4 |
C
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Taqueria La Tapatia locations across 5 US states.
Tracked stores by state
- Texas 12
- Virginia 2
- Arkansas 1
- Utah 1
- Washington 1
Customer overlap
Who shops at Taqueria La Tapatia
Tracked chains Taqueria La Tapatia customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends