Growth
Tacos El Tapatio against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tacos El Tapatio's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Tacos El Tapatio locations across 6 US states.
Customer overlap
Who shops at Tacos El Tapatio
Tracked chains Tacos El Tapatio customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
Amicas
100
L
LaGree's Food Store
92
M
Mo Burrito
79
M
Moonlight Pizza & Brewpub
69
C
Coffee by Topo
59
H
High Side Bar & Grill
56
B
Bunny & Clyde's Corner Cafe and Market
48
S
Sweetie's Sandwich Shop
47
B
Boathouse Cantina
41
M
Monarch Mountain
27
Monarch Mountain
27
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