Growth
Tacos Don Cuco against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tacos Don Cuco's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Tacos Don Cuco locations across 4 US states. Texas, Arizona, and California hold 94% of them.
Tracked stores by state
- Texas 13
- Arizona 1
- California 1
- Illinois 1
Customer overlap
Who shops at Tacos Don Cuco
Tracked chains Tacos Don Cuco customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends