Growth
Sunshine Daydream against its category
The biggest tracked US gift shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sunshine Daydream's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hallmark
|
+1.3% |
| 2 | W WinStar World Casino and Resort | - |
| 3 |
M
Miniso
|
+17.2% |
| 4 |
T
The Paper Store
|
-5.7% |
| 5 | E Earthbound Trading Co. | -12.7% |
| 6 |
A
Alvin's Island
|
-9.9% |
| 7 |
P
Painted Tree Boutiques
|
-38.1% |
| 8 |
S
Sunsations
|
-15.9% |
| 9 | V Vance Outdoors | -2.3% |
| 10 |
B
Banner's Hallmark Shop
|
-42.7% |
| 89 |
S
Sunshine Daydream
|
-25.5% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Sunshine Daydream locations across 6 US states.
Tracked stores by state
- Missouri 4
- New Jersey 2
- Connecticut 1
- Illinois 1
- South Carolina 1
- Wisconsin 1
Customer overlap
Who shops at Sunshine Daydream
Tracked chains Sunshine Daydream customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
E
Evelyn's Club Main
100
G
Gerards Wine and Spirits
41
L
Lenny's Colonial Ranch Market
41
B
Brave New World
41
D
Divi Tree Coffee
36
W
Wine Outlet
29
W
Wine Emporium
23
O
Odd Fellows
22
More trends