Growth
Soft as a Grape against its category
The biggest tracked US family & value apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Soft as a Grape's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
O
Old Navy
|
-2.0% |
| 2 |
R
Rainbow Shops
|
+2.3% |
| 3 |
U
Uniqlo
|
- |
| 4 |
L
Levi's
|
-3.2% |
| 5 |
G
Gap
|
+11.6% |
| 6 |
S
Shoe Dept.
|
-6.6% |
| 7 |
C
Cato Fashions
|
-0.2% |
| 8 |
C
Citi Trends
|
+1.1% |
| 9 |
K
K&G Fashion Superstore
|
+1.1% |
| 10 |
T
Tommy Hilfiger
|
-5.0% |
| 67 |
S
Soft as a Grape
|
-8.5% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Soft as a Grape locations across 3 US states.
Tracked stores by state
- Massachusetts 9
- Florida 1
- Rhode Island 1
Customer overlap
Who shops at Soft as a Grape
Tracked chains Soft as a Grape customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Steamship Authority
100
Steamship Authority
100
T
The Black Dog
77
C
Cuffy's of Cape Cod
76
M
Market Bistro
44
C
Capital City Taxi
43
More trends