Growth
Serenity Salon against its category
The biggest tracked US hair salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Serenity Salon's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Great Clips
|
+3.8% |
| 2 |
S
Sport Clips Haircuts
|
+1.5% |
| 3 |
S
Supercuts
|
-2.3% |
| 4 |
H
Hair Cuttery
|
+3.4% |
| 5 | F Fantastic Sams | -7.5% |
| 6 |
S
SmartStyle
|
-30.2% |
| 7 | C Cost Cutters | -3.1% |
| 8 | S Sharkey's Cuts for Kids | +14.2% |
| 9 |
C
Cookie Cutters Haircuts for Kids
|
-5.6% |
| 10 | H Holiday Hair | -5.7% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Serenity Salon locations across 10 US states.
Tracked stores by state
- Alabama 4
- Florida 2
- North Carolina 2
- Ohio 2
- Indiana 1
- Massachusetts 1
- Michigan 1
- Pennsylvania 1
- Tennessee 1
- Utah 1
Customer overlap
Who shops at Serenity Salon
Tracked chains Serenity Salon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends