Growth
Rancho Viejo against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rancho Viejo's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Rancho Viejo locations across 10 US states. Alabama, New York, and Oregon hold 45% of them.
Tracked stores by state
- Alabama 3
- New York 3
- Oregon 3
- Texas 3
- Washington 3
- California 1
- Connecticut 1
- Idaho 1
- North Carolina 1
- Oklahoma 1
Customer overlap
Who shops at Rancho Viejo
Tracked chains Rancho Viejo customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Turtle Stop
100
Spera's
77
Sisters Drug
74
Sisters Feed & Supply
71
Hardtails Bar & Grill
69
Torchwood Wine & Spirits
65
Woodshed of Buffalo Ranch
64
Geissler's Supermarket
64
Sisters Liquor Store
63
Oliver Lemon's
62
More trends