Growth
Rainbow against its category
The biggest tracked US family & value apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rainbow's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
O
Old Navy
|
-2.0% |
| 2 |
R
Rainbow Shops
|
+2.3% |
| 3 |
U
Uniqlo
|
- |
| 4 |
L
Levi's
|
-3.2% |
| 5 |
G
Gap
|
+11.6% |
| 6 |
S
Shoe Dept.
|
-6.6% |
| 7 |
C
Cato Fashions
|
-0.2% |
| 8 |
C
Citi Trends
|
+1.1% |
| 9 |
K
K&G Fashion Superstore
|
+1.1% |
| 10 |
T
Tommy Hilfiger
|
-5.0% |
| 29 | R Rainbow | - |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Rainbow locations across 13 US states.
Tracked stores by state
- California 3
- Florida 3
- Maryland 3
- Georgia 2
- Texas 2
- Alabama 1
- Connecticut 1
- Illinois 1
- Indiana 1
- Minnesota 1
- North Carolina 1
- Oklahoma 1
- Tennessee 1
Customer overlap
Who shops at Rainbow
Tracked chains Rainbow customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
E
Empire hair&beauty supply
100
R
Royal Boutique
84
C
Cali's Beauty Supply
81
B
Beauty Mania
72
C
Cajun Wild Crab
51
B
Beauty Lane
41
K
Khushi Food Mart
34
N
Nails By Chris
32
Z
Zacadoo's
27
Zacadoo's
27
O
Oh Yes Wings
26
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