Growth
Old Chicago against its category
The biggest tracked US pizzaria chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Old Chicago's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Domino's Pizza
|
+1.2% |
| 2 |
C
Casey's
|
+1.2% |
| 3 |
L
Little Caesars
|
+8.9% |
| 4 |
P
Papa John's Pizza
|
+2.9% |
| 5 |
P
Pizza Hut
|
-12.4% |
| 6 |
M
Marco's Pizza
|
-2.9% |
| 7 |
C
Chuck E. Cheese
|
+1.4% |
| 8 |
M
Mellow Mushroom
|
-2.4% |
| 9 |
J
Jet's Pizza
|
-4.6% |
| 10 |
L
LaRosa's Pizzeria
|
-3.7% |
| 27 |
O
Old Chicago
|
-25.6% |
Share of tracked category spend, indexed
Store footprint
Store map
56 tracked Old Chicago locations across 21 US states.
Customer overlap
Who shops at Old Chicago
Tracked chains Old Chicago customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
FireRock Steakhouse
39
R
Rocky Mountain Discount Sports
30
E
Ellsworth AFB Commissary
30
F
Fort Campbell Commissary
22
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