Growth
Old Chicago against its category
The biggest tracked US casual dining chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Old Chicago's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Texas Roadhouse | +6.1% |
| 2 | Chili's Grill & Bar | +5.7% |
| 3 | Olive Garden | +2.0% |
| 4 | Applebee's Grill + Bar | -1.3% |
| 5 | LongHorn Steakhouse | +9.0% |
| 6 | Outback Steakhouse | +0.2% |
| 7 | Red Robin Gourmet Burgers | -5.4% |
| 8 | Red Lobster | -0.7% |
| 9 | BJ's Restaurant & Brewhouse | -8.6% |
| 10 | Cheddar's Scratch Kitchen | +1.6% |
| 41 | Old Chicago | -11.1% |
Share of tracked category spend, indexed
Store footprint
Store map
74 tracked Old Chicago locations across 26 US states. Colorado, Kansas, and Missouri hold 41% of them.
Tracked stores by state
Customer overlap
Who shops at Old Chicago
Tracked chains Old Chicago customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Dillons
100
WyHy Federal Credit Union
95
King Soopers
86
Loaf 'N Jug
56
Big D
36
Ellsworth AFB Commissary
32
Rocky Mountain Discount Sports
32
Jump Start
30
Hat Six Travel Center
30
Kwik Shop
29
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