Growth
Big D against its category
The biggest tracked US truck stops & travel centers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Big D's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Love's Travel Stop | +0.5% |
| 2 | Buc-ee's | +13.0% |
| 3 | Pilot Flying J | -11.2% |
| 4 | Space Age | +8.6% |
| 5 | TravelCenters of America | -17.0% |
| 6 | Road Ranger | -4.2% |
| 7 | Petro Stopping Centers | -12.9% |
| 8 | TravelCenters-TA-Petro | -22.7% |
| 9 | Fuel Mart | +2.9% |
| 10 | Big D | -10.6% |
Share of tracked category spend, indexed
Store footprint
Store map
24 tracked Big D locations across 5 US states. South Dakota, Wyoming, and Colorado hold 92% of them.
Tracked stores by state
- South Dakota 12
- Wyoming 6
- Colorado 4
- North Carolina 1
- Texas 1
Customer overlap
Who shops at Big D
Tracked chains Big D customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
WyHy Federal Credit Union
100
Loaf 'N Jug
73
King Soopers
58
FE Warren Commissary
37
Horse Palace Gaming and Off-Track Betting at Swan Ranch
36
FE Warren AFB
35
Hat Six Travel Center
34
Hays Market
34
Ellsworth AFB Commissary
32
Rocky Mountain Discount Sports
31
More trends