Growth
Nirvana against its category
The biggest tracked US teen & young adult apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Nirvana's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
American Eagle
|
+0.8% |
| 2 |
B
Buckle
|
+1.4% |
| 3 |
H
Hot Topic
|
+8.7% |
| 4 |
H
Hollister Co.
|
-6.2% |
| 5 |
P
PacSun
|
-4.1% |
| 6 |
S
Spencer's
|
-2.6% |
| 7 |
Z
Zumiez
|
-5.0% |
| 8 |
A
Aéropostale
|
+3.3% |
| 9 |
G
Garage
|
- |
| 10 |
T
Tillys
|
+2.4% |
| 25 | N Nirvana | - |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Nirvana locations across 5 US states.
Customer overlap
Who shops at Nirvana
Tracked chains Nirvana customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Terrabis Grayville
100
Terrabis Grayville
100
S
Soupley's Wine & Spirits
93
O
One Stop Express
60
T
The Coterie
57
I
Indy Planet 13 Smoke & Vape Shop
39
C
Coffee Junkiez
35
K
Karma Records
31
T
The Vibe Smoke Shop
30
W
Windmill Grill
28
H
Harvey Hinklemeyers
27
More trends