Growth
Moxie against its category
The biggest tracked US hair salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Moxie's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Great Clips | +3.9% |
| 2 | Sport Clips Haircuts | +0.9% |
| 3 | Supercuts | -2.6% |
| 4 | Hair Cuttery | +3.0% |
| 5 | SmartStyle | -30.8% |
| 6 | Fantastic Sams | -7.3% |
| 7 | Cost Cutters | -1.8% |
| 8 | Sharkey's Cuts for Kids | +12.4% |
| 9 | Cookie Cutters Haircuts for Kids | -6.7% |
| 10 | Mitchell's Salon & Day Spa | - |
| 30 | Moxie | +2.0% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Moxie locations across 9 US states. New Jersey, North Carolina, and Texas hold 65% of them.
Tracked stores by state
- New Jersey 7
- North Carolina 2
- Texas 2
- Georgia 1
- Illinois 1
- Indiana 1
- Minnesota 1
- Virginia 1
- Wisconsin 1
Customer overlap
Who shops at Moxie
Tracked chains Moxie customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Foods of All Nations
100
Blue Ridge Farmers Coop
87
Skyline Cleaners
85
Kardinal Hall
65
Feast Food
57
Wei's Nail and Spa
57
Belle
55
Martin Hardware
50
Brazos Tacos
49
Cou Cou Rachou
43
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