Growth
Mi Cocina against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mi Cocina's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 39 | Mi Cocina | -3.7% |
Share of tracked category spend, indexed
Store footprint
Store map
26 tracked Mi Cocina locations across 8 US states. Texas, Colorado, and Kentucky hold 81% of them.
Tracked stores by state
- Texas 16
- Colorado 3
- Kentucky 2
- California 1
- New Mexico 1
- Oklahoma 1
- Tennessee 1
- Washington 1
Customer overlap
Who shops at Mi Cocina
Tracked chains Mi Cocina customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Tom Thumb
100
Mesero
37
Bistro 31
37
Eatzi's Market & Bakery
35
Saint Bernard
32
Manny's Tex-Mex
32
Javier's Gourmet Mexicano
31
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