Growth
Mario's Pizza against its category
The biggest tracked US pizzerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mario's Pizza's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Mellow Mushroom | -1.1% |
| 2 | LaRosa's Pizzeria | -3.0% |
| 3 | Barro's Pizza | +0.2% |
| 4 | Idaho Pizza Company | +3.0% |
| 5 | Pizza King | -10.0% |
| 6 | Dion's | - |
| 7 | Grimaldi's | +7.7% |
| 8 | Giordano's Pizza | +2.1% |
| 9 | Rosati's Pizza | +12.8% |
| 10 | Tony's Pizza | +2.8% |
| 27 | Mario's Pizza | -7.0% |
Share of tracked category spend, indexed
Store footprint
Store map
81 tracked Mario's Pizza locations across 20 US states and DC. New York, New Jersey, and North Carolina hold 51% of them.
Tracked stores by state
- New York 19
- New Jersey 13
- North Carolina 9
- Pennsylvania 8
- Florida 4
- Illinois 4
- Connecticut 3
- Arizona 2
- California 2
- Colorado 2
- Michigan 2
- South Carolina 2
- Texas 2
- Virginia 2
- District of Columbia 1
- Delaware 1
- Massachusetts 1
- Maryland 1
- New Mexico 1
- Rhode Island 1
- Wisconsin 1
Customer overlap
Who shops at Mario's Pizza
Tracked chains Mario's Pizza customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends