Growth
Los Jalapenos against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Los Jalapenos's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Los Jalapenos locations across 8 US states. Texas, New York, and Tennessee hold 57% of them.
Tracked stores by state
- Texas 4
- New York 2
- Tennessee 2
- Washington 2
- California 1
- Florida 1
- New Jersey 1
- Pennsylvania 1
Customer overlap
Who shops at Los Jalapenos
Tracked chains Los Jalapenos customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Froggies Discount Liquors
100
The Oaklyn Manor Bar
71
Tonewood Brewing
67
MJSteakhouseilani
65
Philly's Phatties
65
Oaklyn Discount Liquor
58
Fleet Fuel
55
Pit Row Market
50
Legacy Diner
49
Crave Grille
49
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